Building a business shouldn’t feel this overwhelming or lonely.
The Female Founder is a community hub of women in business who want to learn, connect and support other founders.
This community for you if…
You’re overwhelmed by
everything you could be doing
You’re making
every decision alone
You’re winging
everything as you go
You feel even more
isolated than before
Coaching for Female Founders
If you’re a female entrepreneur feeling isolated or lost in the daily hustle, you don’t have to navigate this journey alone. Our tailored business coaching for women is designed to help you break free from burnout and reclaim your confidence.
We have two 6-week coaching programmes available:
The Pre-Seed Programme (0-6 months)
The Early Start-up Accelerator (6 months - 2 years)
Shop our merch
Printed graphic tee “It’s not his company, it’s mine.” White tee with Burgundy print.
Fabric: 100% Organic Ringspun Combed Cotton, Single Jersey.
Fabric Weight: 180gsm.
Key Features:
Set-in sleeves.
1x1 rib at neck collar.
Inside back neck tape in self fabric.
Twin needle topstitch at sleeve cuff and hem.
"I'm a female founder" Sweater - Off-White Sweater with Black print
Fabric: 100% Organic Ringpsun Combed Cotton Brushed Sweatshirt.
Fabric Weight: 350gsm.
Key Features:
Self-fabric half moon at back neck
1x1 rib at neck collar, sleeve cuff and bottom hem
Single needle topstitch at neck collar
Twin needle topstitch centred on seam at hem, cuff and armhole
Printed graphic tee "I'm a Female Founder" Black tee with White Embroidery.
Fabric: 100% Organic Ringspun Combed Cotton, Single Jersey.
Fabric Weight: 180gsm.
Key Features:
Set-in sleeves.
1x1 rib at neck collar.
Inside back neck tape in self fabric.
Twin needle topstitch at sleeve cuff and hem.
Explore our masterclasses
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![A woman sitting cross-legged on a yoga mat, smiling, with three candles on a table behind her, white brick wall background.]()
The Balanced Founder
This holistic masterclass redefines productivity for female founders by moving away from "hustle culture" and toward a model of sustainable alignment. By focusing on the five essential pillars—Mind, Body, Energy, Rest, and Purpose—you will learn to regulate your nervous system, optimise your physical energy, and manage the emotional load of leadership.
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![Cover page of a guide to goal setting by Amy Kobl, featuring a woman with long dark hair speaking into a microphone]()
A Guide to Goal Setting
This masterclass, created by Amy, the founder of The Female Founder, is designed as a practical, action-packed roadmap to help you map out your aspirations and hold yourself accountable. By moving through structured exercises and using the accompanying workbook, you will transition from just dreaming to taking intentional, strategic action toward the life and business you want.
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![A black and white photo of a woman with dark wavy hair speaking into a microphone during a podcast or interview, sitting on a chair with a leafy plant in the background.]()
Authentic Leadership
This masterclass guides leaders on a journey to discover their "True North". By integrating Daniel Goleman’s Emotional Intelligence framework with Paul Hersey’s Situational Leadership model, you will learn how to adapt your style to the needs of your team while maintaining your core integrity. You will transform past challenges into leadership strengths, ultimately crafting a personal purpose statement that defines your unique impact.
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![A woman speaks into a microphone during an interview or podcast, sitting on a gray sofa with dark hair, wearing a patterned sweater, with a plant in the background.]()
Productivity and Time Management
*Coming soon* This masterclass is designed to help founders shift from being "busy" to being truly productive by redefining their relationship with time and energy. Through a blend of mindset shifts, practical time-valuation techniques, and strategic system-building, you will learn to prioritise high-impact "needle-movers" while protecting your boundaries. By the end of the modules, you'll have a personalised productivity map.
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![Book cover titled 'Building Confidence' by Amy Watson featuring a black and white photo of a woman with long, wavy hair.]()
Building Confidence
*Coming soon* This transformative masterclass empowers female founders to reclaim their confidence by dismantling both internal psychological barriers and external systemic biases. By exploring the neuroscience of self-belief alongside deep dives into internalised misogyny and the gender funding gap, you will learn to navigate male-centric business environments with authority and authentic presence. You will finish the course not only with the tools to "own the room" but with a leadership blueprint focused on long-term legacy, collective empowerment, and sustainable success.
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![Book cover for email marketing by Margaret Ward, featuring a woman with long wavy hair wearing a striped sweater, sitting and smiling in front of a plain background.]()
Email Marketing
*Coming Soon* This masterclass provides a comprehensive roadmap for transforming email from a simple communication tool into a high-converting growth engine. You will master the art of strategic list building, learn to craft compelling narratives that resonate with your audience, and implement sophisticated automation flows that generate revenue while you sleep. By combining data-driven strategy with authentic storytelling, you’ll move beyond "blasting" your list to building a sustainable, automated ecosystem that nurtures leads into loyal customers.
Meet the Founder Amy Kohl
When I started my first business, I’ll be honest, I didn’t really know what I was doing. I was learning everything as I went, making big decisions without the knowledge to back them, and figuring things out the hard way.
I made mistakes that cost me a lot of money and time, and I did it all without anyone to lean on. That was probably the hardest part, the loneliness.
It wasn’t until I gave up my business and moved into a corporate role working in operations for a small business that I truly understood how a business should run. I learnt leadership, marketing, strategy — the fundamentals I’d been missing.
And I remember thinking, this is what I needed years ago.
But more than that, it was the people. The moment I started asking questions, connecting with others and learning from their experiences — everything changed.
And that’s exactly what The Female Founder is built on.
What our members are saying…
Behind every great woman, is another great woman.
Meet your experts…
Our experts are called Female Founder Champions they are established business owners who have experienced the realities of building a business and now play an active role in supporting other women inside the community. They share their knowledge, lead workshops, offer guidance and mentorship, and help shape the learning experience — acting as both experts and advocates for female founders. In essence, they’re the women in your corner who’ve been where you are, and are there to help you grow faster, with more confidence and support.
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![A black and white portrait of a young woman with voluminous, curly hair, light makeup, and a nose piercing, looking at the camera with a slight smile.]()
Amy Watson
“I am passionate about mentoring, leading workshops, and sharing practical insights on purpose-led growth. This is a powerful opportunity to give back while building collective momentum with a like-minded community of women founders. Our mission aligns deeply with my work at HASSL—driving systemic, community-led change that uplifts women”
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![A woman with long wavy hair sitting on a chair, wearing a striped sweater and light-colored pants, smiling at the camera.]()
Margaret Ward
“I’ve built a business from the ground up. I know how lonely, uncertain, and rewarding this journey can be, and I want to help other women navigate it with confidence. Being Champion for The Female Founder is a natural extension of what I already do every day: supporting women to grow their businesses, build resilience, and believe that they can create success on their own terms.”
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![A young woman with long hair smiling in front of a wall decorated with various posters and artwork.]()
Eleanor Bradley
“There is not enough ‘women supporting women’. In society we are often pitted against each other, with success being competition rather than support and I really think The Female Founder can be a space where women grow and thrive together.”
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![A woman with wavy hair sits on a sofa in front of a large window with sheer curtains, looking at a laptop. There are blinds, a plant, and a wall with some markings behind her.]()
Amy Kohl
“I’ve been a female founder for 6 years, and I’ve felt what it’s like to go it alone and what it’s like to have a group of women who genuinely have your back. Trust me, the second one makes all the difference. Every woman in business deserves that kind of support. There’s more than enough room for all of us and it’s so much better when we do it together.”
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![A young person with short hair smiling while sitting on a couch in front of a wooden-paneled wall.]()
Tarnia Elsworth
“We are a female led Financial Advice business, we believe in the support, promotion and advocacy for equity for female's and sharing our knowledge with Female Founders or those wanting to become female founders”
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![A woman sitting cross-legged on a cushion, smiling, against a white brick wall with candles on a low shelf behind her.]()
Emma England
“As a Holistic Health & Wellbeing Coach, my passion is helping women reconnect with themselves so they can lead and live with greater ease, focus, and self-trust. I do this by helping female founders create balance through mindfulness, meditation, movement, and nutrition — supporting them to manage stress and maintain energy whilst building their dreams.”
Success is never a
solo journey
Surround yourself with a community that gets it. When you become a member, you gain access to expert insights, exclusive resources, and a network of ambitious women who are building, scaling, and thriving in business, just like you.
Any questions about our membership? Please get in touch